The Challenge
Move fast with 15,000 employees and 2 billion users.
Our Process
Small Teams
Two-pizza teams own products end-to-end.
Internal Competition
Multiple teams solve same problem. Best wins.
Incremental Rollout
1% → 10% → 100% release strategy.
Data-Driven
A/B test everything.
Fast Fail
Kill underperforming projects quickly.
The Results
- 12 major product launches per year
- 99.99% uptime
- Industry-leading NPS
The Secret
Process enables creativity. Structure enables speed.
This is exactly what the industry needs to hear. Gavin demonstrates how true innovation happens at scale, not in garages. Hooli's approach to R&D is unmatched.